FULL SERVICE MARKETING DEPARTMENT
Because Karen is an agent in the Baird & Warner Gold Coast office, she has access to an array of in-house marketing professionals who can help her with every aspect of her marketing strategy. From graphic designers to emarketing specialists, Karen will develop a strategy that works for your home.
INTERNET MARKETING
Ninety-two percent of buyers use the internet to search for homes. With this in mind, Baird & Warner created a comprehensive online marketing plan to showcase each property. This includes distribution and partnerships with top real estate websites including BairdWarner.com, Realtor.com, Zillow, and Trulia.
COMMUNICATIONS / PUBLIC RELATIONS
In the news, on TV locally, all over the internet, and within social media the Baird & Warner brand is well know as experts in the industry. They keep their name and their listings top-of-mind with their comprehensive public relations and communications campaigns.
Karen’s level of preparation is intense and allows the purchaser to immediately gain confidence in what they are seeing and immediately get a real grasp on values and pricing.Perry McKay
Karen takes into account the client’s home, what would be attractive in the home, what the buyer would put into the home. She looks at everybody’s point of view.Diane Smith
GRAPHIC DESIGN
A picture is worth a thousand words. This old adage has never been truer than it is today. Baird & Warner’s team of graphic artists create professional marketing materials for you that will appeal to prospective home buyers.
LUXURY DIVISION
The upper bracket market is a unique and specialized niche. Luxury Portfolio International’s marketing division is dedicated to gaining the exposure you need for your exceptional home. This program offers a number of customized resources which, combined with their global internet marketing strategies, are designed to showcase your luxury property.
STRATEGIC SOCIAL MEDIA PROGRAM
Facebook, Twitter, and many other social media networks are becoming more popular by the day. From posting up-to-date real estate trends to making important connections, Baird & Warner strategically utilizes this significant platform to provide the information you need as well as bring more buyers to you and your property.
WHERE DO BUYERS COME FROM?
NATIONAL REACH
It doesn’t matter how many sites your home is on, what matters is how your home looks on these top sites.
70-80% of all real estate traffic comes from these syndication partners.
This advertising program provides your home with enhanced listing content, including more photos and copy, on the top real estate websites: Zillow.com, Realtor.com, Trulia.com, Yahoo! Real Estate, HotPads.com, AOL Real Estate, and Homes.com. Buyer leads from these sites will be sent directly and immediately to Karen.
